Online Marketing is the key to changing the trajectory of your business for the better. The various components of online marketing include email campaigns, online content, social media and search engine optimization (SEO).
The world of marketing has transformed many times over the past several decades. A shift in the market as a whole from traditional marketing to digital marketing. The difference between the two is how the marketing is delivered to the potential customer.
For example, traditional marketing relies heavily on printed materials, such as newspapers and magazines. In contrast, digital marketing relies more on internet-based mediums such as social media, websites, or apps.
Both types of marketing can be beneficial depending upon what the product is and what the business goals may be. In today’s current environment, digital marketing is the direction most businesses are going to achieve their goals. The trajectory of your business when implementing digital marketing tactics will strengthen your business and make it more successful.
Components of Online Marketing
What used to rely primarily on paper flyers being sent out in the mail can now be received directly through email. Capturing your client’s email addresses provides an opportunity for you to instantly send them promotional, relevant, entertaining, or informative emails.
Engaging prospective and present customers through email keeps your business relevant to them. The email should have a call-to-action (CTAs). This is the purpose of the email.
Would you like the email recipient to download something, respond or purchase something? An email campaign is a grouping of emails that are sent out at specific times and days. Email campaigns should be well planned and strategic to have the most successful open rates.
Open rates will track how many of the email recipients open your email. A click-through rate (CTR) compares the amount of clicked links to the number of subscribers.
When creating an email, whether it be a newsletter or advertisement, it is essential to have a strong subject line that intrigues the recipient to open, read and click any
Website content comes in several forms, and it can be a photo, audio, or video file. It can also be published items such as written information. Your website content should balance images and text to ensure that the information displayed is understandable and appealing to the eye.Online content includes advertisements, which could be pop-up ads or on your business’ web pages. Anything that directs someone to view your webpage will help your business grow.
Social media is growing in popularity as a digital marketing tool, especially if you are aiming for a younger demographic. Popular social media platforms include Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, etc. Businesses can use these platforms to share content in the form of posts, stories, and videos and give the recipient of the information a chance to interact with your business and share it with others. Social media provides an opportunity for your business to be shared between users on whichever platform being used. Businesses can increase their social media presence by offering promotions for “sharing” or “liking” their posts.
Search Engine Optimization (SEO)
Many people, whether on their phone or computer, will search for services or products they need as a first attempt for an answer. Digital Marketing utilizes Search Engine Optimization (SEO) to keep your business as a top result when associated phrases or keywords are searched.
The better ranking your business is within the search engine, the closer to the top of the list that your business will be. In addition, SEO makes your business visible online, directing traffic to your website, services and/or products.
SEO is about tracking your content and website in search engines, primarily Google. When a prospective customer types in certain keywords into their preferred search engine, you want your business to be included in the results. This is what SEO does for businesses.
Your business will have coordinating keywords that will be associated with your business, and a good SEO marketing plan will help your business be at the top of the list. SEO relies on creating content that has the right keywords being used and high-quality links built into the content to help it track.
What Type of Marketing Works Best?
Traditional and digital marketing are both critical for the success of a business. A few things that affect which to invest in are your business type and the demographics of your customer base? If most of your customers are younger, reaching them through social media may be more helpful than printed materials. If your customers are older and less likely to have an online presence, a more traditional route may help. If your customers are of all ages and backgrounds, both types of marking will be beneficial. Most everyone uses the internet to find information about anything and everything, and this is why digital marketing is becoming more popular than traditional.
What Can a Marketing Company do for Your Business?
Any marketing campaign that will benefit a business must have a solid digital marketing plan, whether through social media, SEO marketing, or podcasts! Whatever digital needs your business could benefit from to set its trajectory upward! Marketing is vital to a business’ growth. For Ogden’s digital marketing, XYZ marketing can take your business to the next level of success. XYZ is leading Utah’s marketing companies by providing all necessary marketing needs, whether digital or traditional. Having a marketing company that can guarantee a return on investment is exactly what any business needs to prosper!