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Understand
Marketing The Easy Way

Learn our approach and our implementation for FREE.
Test what we teach and see what strategies and tactics make you money.

Long Form YouTube Videos, Podcasts, Reels, Blog Posts, Shorts, Mini Courses. All resources are free for everyone.

Conversations Around Generating More Business For Your Business.

A Podcast Worth Listening To

Dive into controversy, creativity, tips, and tricks in marketing. We view marketing through a different lens and it allows us to dive in deep to different subjects and stir up conversations that need to be had.
EPISODE 1

How To Onboard Clients Like A Pro Without Wasting Countless Hours Asking The Wrong Questions

Onboarding is painful. It usually takes hours to ask all the right questions and connect accounts. This is how we have made it painless.
EPISODE  2

Our Secret To Tracking Success And Making Marketing Predictable

Successful marketing isn’t done by chance. The only way to achieve your goals is to track, measure, and adjust. Let’s get into how.
The XYZ Mascot Developing a Marketing Strategy in an Agency Environment
EPISODE  3

Our Secrets to Developing a Marketing Strategy

With the importance of gaining a clear understanding of your marketing strategy, it’s hard to believe how many overlook this step.
EPISODE  4

Our Secrets to Developing a Marketing Strategy - Part 2

Jonathan and Adam stress the significance of creating a marketing plan based on a deep understanding of your audience. They highlight the need to go beyond basic demographics..
EPISODE  5

Our Secret Strategy to Prevent Client Confusion Through Advanced Reporting and Communication

Adam and Jonathan are the key voices from XYZ Marketing's latest podcast episode. Adam, a seasoned host of the show, brings a wealth of marketing experience and insights. Jonathan,
EPISODE 6

Make Your Marketing So Good, The Economy Doesn't Matter

The episode features a conversation between Jonathan and Adam, two knowledgeable marketers with a passion for sales funnels. While specific biographical details are not..
EPISODE 7

The Power of Video in Marketing: Secrets to Successful Videos

In this episode of the XYZ Approach, Adam and Jonathan discuss the secrets to successful videos. They explore the power of video in marketing, including its ability to engage,

Mini Courses To Help You Deeply Understand Marketing.

Techniques For Marketing Application

With all the moving parts, jargon, and techniques available for marketing, it can be hard to fully grasp and absorb everything it takes to properly position and market your company. Our mini-courses are bite-sized, yet packed with knowledge to help you navigate the complexities of marketing.
MISSION PROTOCOLS

Building The Customer Avatar

Understand who you are marketing to and where they hang out. How do they speak? What motivates them to buy? 
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MISSION PROTOCOLS

KPIs & Tracking Mini Course

Gain the understanding required to building a money printing machine
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Workbooks That Let You WORK ON YOUR BUSINESS.

Workbooks For Business Clarity

Business isn't for the meek. It takes time, dedication, and understanding to truly grow in any industry. These workbooks and guides will let you truly understand your market so you can grow your business.
MISSION PROTOCOLS

Client Avatar Workbook

Understand your ideal clients hopes, dreams, fears, and how to how to position your company as the sole source to provide your services to them.
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MISSION PROTOCOLS

KPI Worksheets

Learn about what metrics you should be watching that really move the needle in your business allowing you to make better decisions moving forward.
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MISSION PROTOCOLS

ROI Math

See how to figure out the ROI Math to see how much your customers and leads are actually costing you. It's time to get a grip on your marketing budget.
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Articles with Extensive Marketing Breakdowns.

Information To Let You Dig Deeper Into Marketing

Marketing is a topic that allows you to fully immerse yourself in the money-making activities that move the needle. Our marketing articles allow you to get into the minds of Jonathan Lauer and Adam Miconi and see how they develop marketing strategies and unravel the mystery of marketing.