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RESOURCE CENTER

Understand
Marketing The Easy Way

Learn our approach and our implementation for FREE.
Test what we teach and see what strategies and tactics make you money.

Long Form YouTube Videos, Podcasts, Reels, Blog Posts, Shorts, Mini Courses. All resources are free for everyone.

Conversations Around Generating More Business For Your Business.

A Podcast Worth Listening To

Dive into controversy, creativity, tips, and tricks in marketing. We view marketing through a different lens and it allows us to dive in deep to different subjects and stir up conversations that need to be had.
The XYZ Mascot Developing a Marketing Strategy in an Agency Environment
EPISODE  3

Our Secrets to Developing a Marketing Stratyegy

With the importance of gaining a clear understanding of your marketing strategy, it’s hard to believe how many overlook this step.
EPISODE  2

Our Secret To Tracking Success And Making Marketing Predictable

Successful marketing isn’t done by chance. The only way to achieve your goals is to track, measure, and adjust. Let’s get into how.
EPISODE 1

How To Onboard Clients Like A Pro Without Wasting Countless Hours Asking The Wrong Questions

Onboarding is painful. It usually takes hours to ask all the right questions and connect accounts. This is how we have made it painless.

Workbooks To Let You Truly Understand Your Businsess.

Workbooks For Business Clarity

Business isn't for the meek. It takes time, dedication, and understanding to truly grow in any industry. These workbooks and guides will let you truly understand your market so you can grow your business.
MISSION PROTOCOLS

Client Avatar Workbook

Understand your ideal clients hopes, dreams, fears, and how to how to position your company as the sole source to provide your services to them.
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MISSION PROTOCOLS

KPI Worksheets

Learn about what metrics you should be watching that really move the needle in your business allowing you to make better decisions moving forward.
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MISSION PROTOCOLS

ROI Math

See how to figure out the ROI Math to see how much your customers and leads are actually costing you. It's time to get a grip on your marketing budget.
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Mini Courses To Help You Actually Understand Marketing

Techniques For Marketing Application

With all the moving parts, jargon, and techniques available for marketing, it can be hard to fully grasp and absorb everything it takes to properly position and market your company. Our mini-courses are bite-sized, yet packed with knowledge to help you navigate the complexities of marketing.
MISSION PROTOCOLS

Building The Customer Avatar

Understand who you are marketing to and where they hang out. How do they speak? What motivates them to buy? 
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Marketing Articles To Give You Marketing Information

Information To Let You Dig Deeper Into Marketing

Marketing is a topic that allows you to fully immerse yourself in the money-making activities that move the needle. Our marketing articles allow you to get into the minds of Jonathan Lauer and Adam Miconi and see how they develop marketing strategies and unravel the mystery of marketing.