Podcasts increase traffic, generate leads, and nurture & convert sales.

Your company can benefit from videos! It will improve every data point in your company, from reach and impressions all the way down to sales closed.

A Podcast is a fantastic way to generate traffic and nurture leads. Your Company can benefits from implementing a Podcast in your Marketing Strategy by opening up another source of traffic. Podcasts are becoming more popular on a daily base due to the fact that more information can be absorbed faster through audio than through text. The most fascinating aspect of Podcasts is the audience you are able to reach. 52% of upper middle class households (combined annual revenue of $100,000+) are listening to at least one podcast a day.

Many companies think Podcasts are important but end up not implementing them or doing it the wrong way and are surprised that they are not getting the promised results. Podcasting can be hugely beneficial and one of the most profitable traffic sources your business can have, due to the audience you are able to reach.

XYZ Marketing takes a unique Approach to Podcasting, which makes sure that each Podcast episode becomes profitable to your Business.

See below how we approach Podcasting, and how it fits into your Marketing Strategy.

A Sales funnel is comparable to a map when it comes to marketing. You want to orient your marketing efforts based on where your company is lacking and where your potential customers are dropping off. Regardless of your Company you still have to take people through the persuason cycle. A Podcast will allow you to improve the Awareness and Interest stage within the customer Journey.

XYZ embraces not only the highest audio quality but filming the Podcast gives us the possibility to portray a professional vibe while also allowing us to cut up the Content of the Podcast on multiple Platforms afterwards. We can create multiple pieces of Content from the Podcast Episode afterwards that allow us to drive more traffic to the next Podcast Episode.

A good Podcasts is a fantastic way to establish yourself as an Authority in your industry.
XYZ Marketing follows a strategic approach to each Podcast Episode to make sure it benefits your Companies Traffic Generation.

As you learn of our approach you will find that we do things a little bit different. The way we approach a Podcast is as follows.

Tactic serves the purpose of (sales funnel section) and when done right it will help generate more traffic that views you as an Authority in your Industry.

XYZ Marketing takes out all the stress of running effective Podcasts. We will handle the making of the Podcast as well as the promotions after the Podcast is recorded.

When engaging in a TACTIC Project we follow this Approach:

Any Podcast Production Company can make a Video, what XYZ Marketing is doing differently is the structure of the Podcast and the management of the Podcast Implementation. Without Structure and proper implementation, you end up spending a lot of money on a good Podcast that didn’t change the bottom line.

The Podcasts that XYZ Marketing creates increase all data points, but most importantly the Bottom line